Category Analyst

The Advocate Group are working with a Global FMCG client in the search for a Category Insights Analyst, to strengthen their retail partnerships and shape category strategy across key UK customers. In this role, you’ll turn data into insight, insight into action, and action into commercial growth.

What you’ll do

• Analyse market, shopper and sales data (IRI, Nielsen, SAP) to identify category opportunities.
• Develop customer-specific category recommendations, sell-in stories and insight-led presentations.
• Support assortment, space, and merchandising decisions—both in-store and online.
• Co-lead shelf and category management projects and build effective planograms.
• Review promotional and trade performance to maximise ROI and category value.
• Partner cross-functionally with Marketing, Sales, BI and external data providers.

What you’ll bring

• 2+ years in Category Management within FMCG role.
• Strong analytical skills and confidence with IRI/Nielsen and Excel.
• Clear, compelling communication and presentation skills.
• A collaborative, commercial mindset with experience working across teams.

For more details or to discuss how we can support your career, please get in touch with John, or click “Apply Now” to be considered.

The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors.

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.